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DEDICATED PEOPLE / SALES & OUTREACH

Dedicated sales support that keeps conversations moving.

Prospect research, thoughtful outreach and consistent follow-up that gives your sales team room to grow.

Your hours. Your priorities. Office-based people working exclusively for you during your agreed allocation.

Illustrative scene of a sales specialist working alongside colleagues in an open-plan office.

FROM RESEARCH TO HANDOVER

More consistency.
Better conversations.

A dedicated person learns your offer, audience and tone. Their job is to keep useful sales activity moving, with a clear handover to your team.

  1. Research

    Find relevant businesses and contacts using your agreed prospect criteria.

  2. Outreach

    Start thoughtful conversations using your approved channels and messaging.

  3. Follow-up

    Keep track of next steps and follow up with care and context.

  4. Qualification

    Explore fit using the questions and criteria your sales team agrees.

  5. Appointment booking

    Arrange suitable conversations and hand over the background your team needs.

YOUR DEDICATED PERSON

Own the follow-through.

  • Maintain prospect records and activity notes.
  • Prepare outreach and respond within agreed scope.
  • Keep follow-ups and booked appointments organised.
  • Record qualification context for your sales team.

YOUR SALES TEAM

Keep the direction.

  • Define your offer, audience and approved messaging.
  • Agree qualification criteria and handover expectations.
  • Set commercial priorities and approve changes.
  • Own pricing decisions, proposals and closing.

YOUR PROCESS AND TOOLS

Work that fits
the way you sell.

Use your existing CRM and messaging, or suitable BrightSpark outreach tools where agreed. Confirm the available functionality and any additional licences during discovery.

With approved tools, AI can help with research and first drafts. Your person checks the work and remains responsible for relevance and judgement.

A useful working rhythm

Agree priorities, recorded activity, handovers and review points. Choose measures that mean something to your sales process, such as relevant conversations and qualified opportunities, without assuming a fixed outcome.

Dedicated during your agreed hours. Part-time and full-time capacity can be discussed. A part-time person may support another business outside your allocation. UK and US working arrangements are agreed for each role. See how it works.

BEFORE WE GET STARTED

A few good questions.

Tell us what support you need
Will the person work on other accounts?

Not during your agreed hours. Their allocated time is dedicated to your business.

Do you guarantee appointments or sales?

We agree the role and activity expectations with you. Results depend on your offer, audience and sales process; we do not publish guaranteed sales or appointment volumes.

Can they use our CRM and messaging?

Yes. Your person can work within your existing systems and approved messaging, or use suitable BrightSpark software where agreed.

How is AI used in outreach?

Approved tools can assist research, drafting and summarising. People review the work and remain responsible for relevance, judgement and communication.

YOUR NEXT CHAPTER

Let’s build your team.

One person or your next team. Tell us what would make a difference to your business.

Build your sales capacity